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When a retailer goes online, the first thing he/she worries about is the transaction of the payments. As making and receiving payments is not exactly in real time like in offline scenario, the need to make these transactions safe and secure becomes the prime need for an ecommerce venture. Here comes the role of the payments gateways. In this post, we’ll be reviewing top 10 online payment gateways in india..
Thus, while selecting any one of these, one must keep in mind two important criteria’s that is, Innovation and Efficiency. Other factors such as response of the Payment Gateway during and after the integration, readiness to integrate with leading shopping carts with ease, etc. also forms a critical support factor the upcoming retail merchants must look for.
1. CCAvenue:
Credit Cards |
Mastercard , Visa |
Cash Cards |
iCash,Done, |
Debit Cards |
Visa, Matercard, Maestro, Rupay (50 banks) |
Mobile Payment |
Payment, |
Netbanking |
45 +banks |
EMI’s |
N/A |
Setup Fees |
0 – 40,000 |
Maximum TDR(for all transaction range) |
5.50% |
Annual Maintenance Cost |
1200-3600 |
Credit Cards |
2.5%(expect AMEX and JCB) |
Net banking |
2.50% |
Debit cards |
1.25% |
Cash Cards |
3.6%(same for AMEX and JCB) |
Customer Support |
24/7 |
Risk Management System |
YES |
Ease of integration |
YES |
Multi currency support |
YES |
SMS/Email alert |
YES |
IVRS |
YES |
Shopping cart Support |
YES |
Pre integrations with leading eCommerce SaaS players |
Free shopping cart and free plugging for major 3rd party shopping cards |
Top 5 Client using this Gateway |
Cannot be disclosed (company policy) |
Payment settlement cycle |
T+2 |
2. Citrus:
Backed by Sequoia Capital, this payment gateway offers some really unique features such as Single click checkout, In-App purchases, etc. at a zero setup cost and quite low TDR charges.
Credit Cards |
Mastercard, visa diners,AMEX, JCB |
Cash Cards |
N/A |
Debit Cards |
Mastercard, Maestro, |
Mobile Payment |
N/A |
Netbanking |
30+ banks |
EMI’s |
Supported with banks |
Setup Fees |
Zero |
Maximum TDR(for all transaction range) |
2.75% |
Annual Maintenance Cost |
Zero |
Credit Cards |
2.0% |
Net banking |
1.60% |
Debit cards |
1.0% |
Cash Cards |
0 |
Customer Support |
8AM to 8PM |
Risk Management |
YES |
Ease of integration |
YES |
Multi currency support |
YES |
SMS/Email alert |
YES |
IVRS |
N/A |
Shopping cart Support |
YES |
Pre integrations |
Very Few |
Top 5 Client |
Sun DTH, Airtel, |
Payment settlement |
T+2 |
3.DirecPay:
A TimesofMoney Service, DirecPay apart from offering a wide range of affordable payment options, also gives an assurance of T+2 settlement cycle.
Credit Cards |
Mastercard, Visa, |
Cash Cards |
ITZ cash |
Debit Cards |
Visa, Mastercard, |
Mobile Payment |
Paymate |
Netbanking |
40 + banks |
EMI’s |
Supported with |
Setup Fees |
0-30,000 |
Maximum TDR(for all transaction range) |
5.00% |
Annual Maintenance Cost |
INR 2400 |
Credit Cards |
2.00% |
Net banking |
2% |
Debit cards |
1.25% |
Cash Cards |
N/A |
Customer Support |
24/7 |
Risk Management System |
YES |
Ease of integration |
YES |
Multi currency support |
NO |
SMS/Email alert |
YES |
IVRS |
YES |
Shopping cart |
YES |
Pre integrations with leading eCommerce SaaS players |
Mostly |
Top 5 Client using this Gateway |
Cannot be disclosed (Company Policy) |
Payment settlement cycle |
T+2 |
4. EBS:
One of the most secured online payment service providers, EBS deploys its own fraud management solution.
Credit Cards |
Mastercard,Visa |
Cash Cards |
iCash, ITZ, |
Debit Cards |
Visa, MasterCard, |
Mobile Payment |
N/A |
Net banking |
30 + banks |
EMI’s |
Supported with Citibank ICICI |
Setup Fees |
12,000 – 30,000 |
Maximum TDR (for all transaction range) |
5% (for AMEX , JCB and Diners) 3% for others |
Annual Maintenance Cost |
Vary according to |
Credit Cards |
2.25% |
Net banking |
2.25% |
Debit cards |
1.25% |
Cash Cards |
3.0% |
Customer Support |
24/7 for priority |
Risk Management System |
YES |
Ease of integration |
YES |
Multi currency support |
YES |
SMS/Email alert |
YES |
IVRS |
YES |
Shopping cart Support |
YES |
Pre integrations with leading eCommerce SaaS players |
Mostly |
Top 5 Client using this Gateway |
Bigbasket.com,babyoye.com healthkart.com, ISKON temple |
Payment settlement cycle |
T+2 |
5. Paypal:
In India, Paypal is being used widely for cross border transactions due to its simple and transparent pricing and easy currency conversion facility. It provides basically three selling options Web, Invoice or Mobile. It accepts only Paypal and some major credit cards such as Mastercard, Visa and Discover. As Paypal is an international service, its difficult to compare its pricing options with those of Indian origin.
6. PayU:
With a high conversion rate of 12%, multiple payment options and 24×7 customer service, PayU claims to Go Live fastest at a much affordable pricing. The site offers features such as 1 Click checkout, iFrame solution for secure collection of card data, Payment analytics, IVR payments and Email Invoicing.
Credit Cards |
Visa, Mastercard, |
Cash Cards |
ITZ, airtel money, YPayCash |
Debit Cards |
Visa, Mastercard, |
Mobile Payment |
N/A |
Netbanking |
33 + banks |
EMI’s |
Supported by banks like HDFC, Citibank, Axis etc |
Setup Fees |
6,000 - 36000 |
Maximum TDR(for all transaction range) |
4.90% |
Annual Maintenance Cost |
INR 2400 for all plans |
Credit Cards |
2.75% |
Net banking |
2.25% |
Debit cards |
0.75 % |
Cash Cards |
3.00 % |
Customer Support |
8.30 Am to 7.00 PM (Monday to Friday ) |
Risk Management System |
YES |
Ease of integration |
YES |
Multi currency support |
YES |
SMS/Email alert |
YES |
IVRS |
YES |
Shopping cart Support |
YES |
Pre integrations with leading eCommerce SaaS players |
Mostly |
Top 5 Client using this Gateway |
Jabong, Snapdeal,Bookmyshow, Haryana Urban Development, Authority,Goibibo |
Payment settlement cycle |
T+1 / T+2 |
7. Atom :
A Financial Technologies Group Enterprise, Atom technologies offer 360o payment facilities over Internet through Atom Paynetz, IVR, Mobile Applications, Atom wallet Service and POS, with over 100 payment options.
Credit Cards |
Visa, Master |
Cash Cards |
N/A |
Debit Cards |
All Issuers |
Mobile Payment |
Atom Bazaar for SmartPhone users and |
Net banking |
40+Banks |
EMI’s |
Supported with 9+banks |
Setup Fees |
No info |
Maximum TDR(for all transaction range) |
No info |
Annual Maintenance Cost |
No info |
Credit Cards |
No info |
Net banking |
No info |
Debit cards |
No info |
Cash Cards |
No info |
Customer Support |
YES |
Risk Management System |
YES |
Ease of integration |
YES |
Multi currency support |
No info |
SMS/Email alert |
YES |
IVRS |
YES |
Shopping cart Support |
No info |
Pre integrations with leading eCommerce SaaS players |
No info |
Top 5 Client using this Gateway |
Quiker, Tata Sky, BSNL, Zovi, MTNL |
Payment settlement cycle |
No info |
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