For search engines that crawl the web, links are the streets between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways.

• What is off page SEO?  

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Ten Tips To Optimize(SEO) Your Website

1. Ensure that your content is fully accessible. Provide direct, HTML links to each page you want the search engine crawlers to index. Keep in mind that search engines typically do not read graphics. If you use Flash (animation software) or JavaScr...

• The more links there are in an article, the lower the comprehension of the reader. This may be because readers devote more of their attention to evaluating links and deciding whether to click them.
• Readers of hypertext click through pages rather than reading them carefully. Worse, ...