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People who browse while on-the-go have very different needs than those sitting at a desk. Responsive web sites re-organize themselves automatically according to the device viewing them, so that the same website provides a great experience everywhere. Desktops get a full-blown interface with videos, large images and animations. Smartphone’s get a simplified website that runs fast without the bells and whistles. Tablets and net books get something in between.
Using HTML5 and CSS3 provides advantages to businesses that develop and deploy web content and web applications, to create refined and accurate web pages and web systems that operate across devices, operating systems and web browsers. Write once, run anywhere. The plethora of devices, operating systems and screen sizes present numerous design, functional and layout considerations and problems if standards are not adhered to.
Mobile environments require simpler navigation, focused content and fast page loads. If a website has a responsive design, the user does not have to manipulate the site using “pinch and zoom,” and the flow of content is more appropriate for a smaller screen. The site may reduce the amount of content presented to the mobile visitor, so it has less clutter and is easier to use.
Responsive design is a forward-thinking technology, as it makes sites that will work on next year’s devices. One of the major challenges in providing excellent websites for the mobile user is the vast number of devices emerging in the market place. At the international Consumer Electronics Show "CES 2012" more than 40 new Andriod based mobile devices were released and this doesn’t include any devices running on other platforms like iOS, or windows mobile. It’s no longer possible to test your website on every one of these new devices.
By essentially giving a custom solution for each mobile platform, responsive website design makes for a better user experience on a wider range of devices.
