We invest a lot of time and money into getting a well-designed, persuasive website. After all, with the increasing number of people online these days, this has become an absolute necessity. Online purchasing seems to be the new trend, and while you might have a very interesting website, is it convincing enough people to buy? If no, then are you using the right colors?
Yes, the colors on your website affect people’s purchase decision. Have a look at this infographic from KISSmetrics below to learn more.
1.Color and Marketing
-- When marketing new products, it is crucial to consider that consumers place visual appearance and color above other factors when shopping.
1% Sound/Smell, 6% Texture, 93% Visual Apperance
-- 85% of shoppers place color as a primary reasons for why they buy a particular product.
15% other 85% color
2.Color and Branding
--Color increases brand recognition by 80%.Brand recognition directly links to consumer confidence.
80% increase in Brand Recognition.
Color is one of the most powerful methods of design. However,it is not entirely universal. Below are colors that affect online shoppers.
Optimistic and Youthful often used to grab attention of window shoppers
Energy increases heart rate creates urgency often seen in clearance sales.
Creates the sensation of trust and security often seen with banks and businesses.
Associated with Wealth the easiest color for the eyes to process used in stores to relax.
Aggressive creates a call to action: Subscribe, Buy, or Sell
Romantic and Feminine used to market products to women and young girls.
Powerful and sleek used to market Luxury products.
Used to soothe and clam often seen in beauty or Anti-Aging products.
4.Color and types of Consumers
Color also has the unique ability to attract specific types of shoppers and change shopping behavior
--Colors like Red Orange, Black, Royal Blue attracts Impulse Shoppers means Fast Food ,Outlet Malls, Clearance sales
--Colors like Navy Blue, Teal attracts Soppers on a Budget means Banks, Larger Department stores
--Colors like Pink, Sky Blue, Rose attracts Traditional Buyers means Clothing Stores.
Color is not the only item that influence consumer behavior. For online shoppers, design, buzz words and convenience affect their need to shop.
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